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Become a parent

Learn the ropes as new parents with Mumsnet Baby Bundle, the mobile toolkit that guides you through the first two years of parenthood.

Brand identity

Friendly and playful, we designed a brand that would appeal to both mums and dads. We positioned the brand as approachable and fun using a rounded typography and playful illustrations.


We designed the product for the full suite of Apple devices including iPhone, iPad and Apple Watch.

User experience

We made it easy for non-tech-savvy users to master the app through a streamlined navigation that gives easy access to a large set of features.

Visual design

We baby-proofed illustrations and iconography by removing any sharp elements, while remaining faithful to Apple’s design guidelines throughout.

Pregnancy App

We designed a stand-alone app following the same principles as the core product. The branding has been altered slightly and the colour scheme adjusted to provide differentiation.

Anthony von Christierson

Co-Founder of Baby Bundle

“Kickpush have been awesome to work with and continue to produce terrific design work for Baby Bundle. They’ve been with us from the start and we wouldn’t choose anyone else!”